Adam Mirek

A science communicator with 1.7 million followers who finally got a home on the internet.

Branding

Web design

Framer development

Adam Mirek

A science communicator with 1.7 million followers who finally got a home on the internet.

Branding

Web design

Framer development

Adam Mirek

A science communicator with 1.7 million followers who finally got a home on the internet.

Branding

Web design

Framer development

Adam Mirek

A science communicator with 1.7 million followers who finally got a home on the internet.

Branding

Web design

Framer development

The Challenge

Adam Mirek is one of Poland's most recognisable science communicators – 1.3 million followers on TikTok, 381,000 on Instagram, 170,000 books sold, two bestsellers, board games, experiment kits, workshops, author events, and media appearances. All of it running at full speed across platforms he doesn't own.

What he didn't have was a single place that tied it all together. No website, no cohesive visual identity, no central hub where a potential sponsor, publisher, or event organiser could see the full picture of who Adam Mirek is and what working with him looks like. His digital presence was scattered across social platforms – powerful but fragmented.

The Challenge

Adam Mirek is one of Poland's most recognisable science communicators – 1.3 million followers on TikTok, 381,000 on Instagram, 170,000 books sold, two bestsellers, board games, experiment kits, workshops, author events, and media appearances. All of it running at full speed across platforms he doesn't own.

What he didn't have was a single place that tied it all together. No website, no cohesive visual identity, no central hub where a potential sponsor, publisher, or event organiser could see the full picture of who Adam Mirek is and what working with him looks like. His digital presence was scattered across social platforms – powerful but fragmented.

The Challenge

Adam Mirek is one of Poland's most recognisable science communicators – 1.3 million followers on TikTok, 381,000 on Instagram, 170,000 books sold, two bestsellers, board games, experiment kits, workshops, author events, and media appearances. All of it running at full speed across platforms he doesn't own.

What he didn't have was a single place that tied it all together. No website, no cohesive visual identity, no central hub where a potential sponsor, publisher, or event organiser could see the full picture of who Adam Mirek is and what working with him looks like. His digital presence was scattered across social platforms – powerful but fragmented.

The Challenge

Adam Mirek is one of Poland's most recognisable science communicators – 1.3 million followers on TikTok, 381,000 on Instagram, 170,000 books sold, two bestsellers, board games, experiment kits, workshops, author events, and media appearances. All of it running at full speed across platforms he doesn't own.

What he didn't have was a single place that tied it all together. No website, no cohesive visual identity, no central hub where a potential sponsor, publisher, or event organiser could see the full picture of who Adam Mirek is and what working with him looks like. His digital presence was scattered across social platforms – powerful but fragmented.

The Approach

We started with strategy: defining the audiences the site needed to serve – fans discovering Adam beyond social media, parents and teachers looking for educational content, and businesses exploring sponsorship and collaboration opportunities.

The original plan was a simple microsite. That changed quickly. Adam's range of activities – video, books, games, workshops, events, experiments – was too broad for a single-page format but didn't justify a complex multi-page structure either. We needed something in between.

The solution was a site that behaves like a living feed. Content appears as article-like entries directly on the homepage – no subpages, no rigid hierarchy. New posts push older ones down. The site stays current without requiring structural changes every time Adam launches a new project.

The Approach

We started with strategy: defining the audiences the site needed to serve – fans discovering Adam beyond social media, parents and teachers looking for educational content, and businesses exploring sponsorship and collaboration opportunities.

The original plan was a simple microsite. That changed quickly. Adam's range of activities – video, books, games, workshops, events, experiments – was too broad for a single-page format but didn't justify a complex multi-page structure either. We needed something in between.

The solution was a site that behaves like a living feed. Content appears as article-like entries directly on the homepage – no subpages, no rigid hierarchy. New posts push older ones down. The site stays current without requiring structural changes every time Adam launches a new project.

The Approach

We started with strategy: defining the audiences the site needed to serve – fans discovering Adam beyond social media, parents and teachers looking for educational content, and businesses exploring sponsorship and collaboration opportunities.

The original plan was a simple microsite. That changed quickly. Adam's range of activities – video, books, games, workshops, events, experiments – was too broad for a single-page format but didn't justify a complex multi-page structure either. We needed something in between.

The solution was a site that behaves like a living feed. Content appears as article-like entries directly on the homepage – no subpages, no rigid hierarchy. New posts push older ones down. The site stays current without requiring structural changes every time Adam launches a new project.

The Approach

We started with strategy: defining the audiences the site needed to serve – fans discovering Adam beyond social media, parents and teachers looking for educational content, and businesses exploring sponsorship and collaboration opportunities.

The original plan was a simple microsite. That changed quickly. Adam's range of activities – video, books, games, workshops, events, experiments – was too broad for a single-page format but didn't justify a complex multi-page structure either. We needed something in between.

The solution was a site that behaves like a living feed. Content appears as article-like entries directly on the homepage – no subpages, no rigid hierarchy. New posts push older ones down. The site stays current without requiring structural changes every time Adam launches a new project.

The Result

Adam Mirek now has a central home on the internet – a single destination where every part of his work lives together. The site serves as a professional portfolio for sponsorship enquiries, an information hub for upcoming events and workshops, and a living archive of his projects. It gave structure and visibility to a body of work that was previously scattered across platforms with no cohesive presentation.

For a creator whose audience lives primarily on TikTok and Instagram, the site also became a valuable test: how much traffic can be driven from social platforms to a owned destination – and what that audience does when it arrives.

The Result

Adam Mirek now has a central home on the internet – a single destination where every part of his work lives together. The site serves as a professional portfolio for sponsorship enquiries, an information hub for upcoming events and workshops, and a living archive of his projects. It gave structure and visibility to a body of work that was previously scattered across platforms with no cohesive presentation.

For a creator whose audience lives primarily on TikTok and Instagram, the site also became a valuable test: how much traffic can be driven from social platforms to a owned destination – and what that audience does when it arrives.

The Result

Adam Mirek now has a central home on the internet – a single destination where every part of his work lives together. The site serves as a professional portfolio for sponsorship enquiries, an information hub for upcoming events and workshops, and a living archive of his projects. It gave structure and visibility to a body of work that was previously scattered across platforms with no cohesive presentation.

For a creator whose audience lives primarily on TikTok and Instagram, the site also became a valuable test: how much traffic can be driven from social platforms to a owned destination – and what that audience does when it arrives.

The Result

Adam Mirek now has a central home on the internet – a single destination where every part of his work lives together. The site serves as a professional portfolio for sponsorship enquiries, an information hub for upcoming events and workshops, and a living archive of his projects. It gave structure and visibility to a body of work that was previously scattered across platforms with no cohesive presentation.

For a creator whose audience lives primarily on TikTok and Instagram, the site also became a valuable test: how much traffic can be driven from social platforms to a owned destination – and what that audience does when it arrives.