Foxdeli
A SaaS scale-up whose new brand gave their sales team the credibility to walk into enterprise conversations.
Logo design
Branding
Web design
Foxdeli
A SaaS scale-up whose new brand gave their sales team the credibility to walk into enterprise conversations.
Logo design
Branding
Web design
Foxdeli
A SaaS scale-up whose new brand gave their sales team the credibility to walk into enterprise conversations.
Logo design
Branding
Web design
Foxdeli
A SaaS scale-up whose new brand gave their sales team the credibility to walk into enterprise conversations.
Logo design
Branding
Web design
The Challenge
Foxdeli is a Czech SaaS company helping e-commerce businesses turn post-purchase communication into a growth lever. After initial traction and investment, the company had reached scale-up stage — but the brand hadn't kept pace. The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The Challenge
Foxdeli is a Czech SaaS company helping e-commerce businesses turn post-purchase communication into a growth lever. After initial traction and investment, the company had reached scale-up stage — but the brand hadn't kept pace. The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The Challenge
Foxdeli is a Czech SaaS company helping e-commerce businesses turn post-purchase communication into a growth lever. After initial traction and investment, the company had reached scale-up stage — but the brand hadn't kept pace. The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The Challenge
Foxdeli is a Czech SaaS company helping e-commerce businesses turn post-purchase communication into a growth lever. After initial traction and investment, the company had reached scale-up stage — but the brand hadn't kept pace. The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The existing identity, built around a fox-in-a-box logo, still looked like an early-stage startup. In enterprise sales conversations, the gap between what Foxdeli delivered and how Foxdeli looked was becoming a problem.
The Approach
The positioning centred on a compelling idea: smiles after purchase — the moment when a customer's delivery experience turns from anxiety into delight. Our job was to make that idea visible.
We found the key in the name itself. Written in capitals, FOXDELI contains XD — the universal emoticon for laughter. That discovery became the foundation of the entire identity. The XD was developed into a bold graphic element that lives across the brand: in the logo, in social media, in presentations, on the website.
We built a complete visual system around it — vibrant colour palette, confident typography, layered compositions with 3D shadow effects, and photography direction focused on genuine, happy customers. We also designed the homepage as the primary testing ground for the new brand, built around strong headlines and the energy of the XD motif.
The Approach
The positioning centred on a compelling idea: smiles after purchase — the moment when a customer's delivery experience turns from anxiety into delight. Our job was to make that idea visible.
We found the key in the name itself. Written in capitals, FOXDELI contains XD — the universal emoticon for laughter. That discovery became the foundation of the entire identity. The XD was developed into a bold graphic element that lives across the brand: in the logo, in social media, in presentations, on the website.
We built a complete visual system around it — vibrant colour palette, confident typography, layered compositions with 3D shadow effects, and photography direction focused on genuine, happy customers. We also designed the homepage as the primary testing ground for the new brand, built around strong headlines and the energy of the XD motif.
The Approach
The positioning centred on a compelling idea: smiles after purchase — the moment when a customer's delivery experience turns from anxiety into delight. Our job was to make that idea visible.
We found the key in the name itself. Written in capitals, FOXDELI contains XD — the universal emoticon for laughter. That discovery became the foundation of the entire identity. The XD was developed into a bold graphic element that lives across the brand: in the logo, in social media, in presentations, on the website.
We built a complete visual system around it — vibrant colour palette, confident typography, layered compositions with 3D shadow effects, and photography direction focused on genuine, happy customers. We also designed the homepage as the primary testing ground for the new brand, built around strong headlines and the energy of the XD motif.
The Approach
The positioning centred on a compelling idea: smiles after purchase — the moment when a customer's delivery experience turns from anxiety into delight. Our job was to make that idea visible.
We found the key in the name itself. Written in capitals, FOXDELI contains XD — the universal emoticon for laughter. That discovery became the foundation of the entire identity. The XD was developed into a bold graphic element that lives across the brand: in the logo, in social media, in presentations, on the website.
We built a complete visual system around it — vibrant colour palette, confident typography, layered compositions with 3D shadow effects, and photography direction focused on genuine, happy customers. We also designed the homepage as the primary testing ground for the new brand, built around strong headlines and the energy of the XD motif.
The Result
Foxdeli went from an identity that was holding them back to a brand that commands attention. The XD emoticon gave them something ownable, memorable, and directly tied to their value proposition — a visual hook that no competitor has.
The system was designed to work across digital, print, social, and presentation contexts, equipping the team for their next growth phase.
The Result
Foxdeli went from an identity that was holding them back to a brand that commands attention. The XD emoticon gave them something ownable, memorable, and directly tied to their value proposition — a visual hook that no competitor has.
The system was designed to work across digital, print, social, and presentation contexts, equipping the team for their next growth phase.
The Result
Foxdeli went from an identity that was holding them back to a brand that commands attention. The XD emoticon gave them something ownable, memorable, and directly tied to their value proposition — a visual hook that no competitor has.
The system was designed to work across digital, print, social, and presentation contexts, equipping the team for their next growth phase.
The Result
Foxdeli went from an identity that was holding them back to a brand that commands attention. The XD emoticon gave them something ownable, memorable, and directly tied to their value proposition — a visual hook that no competitor has.
The system was designed to work across digital, print, social, and presentation contexts, equipping the team for their next growth phase.
PETR CHLUP
CRO, Foxdeli
“Highly recommended! Thanks to their creativity and expertise, we now have a fresh new brand and a clear direction that nothing and no one can stop!”
PETR CHLUP
CRO, Foxdeli
“Highly recommended! Thanks to their creativity and expertise, we now have a fresh new brand and a clear direction that nothing and no one can stop!”
PETR CHLUP
CRO, Foxdeli
“Highly recommended! Thanks to their creativity and expertise, we now have a fresh new brand and a clear direction that nothing and no one can stop!”
PETR CHLUP
CRO, Foxdeli
“Highly recommended! Thanks to their creativity and expertise, we now have a fresh new brand and a clear direction that nothing and no one can stop!”
Logo design, Visual identity, Web design
More work
Logo design, Visual identity, Web design
More work
Logo design, Visual identity, Web design
More work
Logo design, Visual identity, Web design
More work