Ikony
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
UX design
UI design
Web design
Ikony
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
UX design
UI design
Web design
Ikony
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
UX design
UI design
Web design
Ikony
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
UX design
UI design
Web design
The Challenge
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
Our brief was to create what the team called "episode zero" — a standalone web documentary that would introduce the broader story. Not a companion site. Not a promotional page. A complete work that could stand on its own: part archive, part interactive essay, part visual experience.
The Challenge
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
Our brief was to create what the team called "episode zero" — a standalone web documentary that would introduce the broader story. Not a companion site. Not a promotional page. A complete work that could stand on its own: part archive, part interactive essay, part visual experience.
The Challenge
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
Our brief was to create what the team called "episode zero" — a standalone web documentary that would introduce the broader story. Not a companion site. Not a promotional page. A complete work that could stand on its own: part archive, part interactive essay, part visual experience.
The Challenge
A web documentary that turned overlooked architecture into a cultural phenomenon — and won international design recognition.
Our brief was to create what the team called "episode zero" — a standalone web documentary that would introduce the broader story. Not a companion site. Not a promotional page. A complete work that could stand on its own: part archive, part interactive essay, part visual experience.
The Approach
We were involved from creative concept through to final execution. Working alongside an architectural theorist, we developed the dramaturgy — how to structure the narrative, what to reveal and when, how to balance text, archival footage, photography, and interactive elements into something that felt whole.
The visual concept was built on a deliberate constraint: the entire site lives in shades of grey — each chapter shifting tone as the story unfolds. Accent colours were drawn from the limited palette that was actually available to architects of that era, grounding every design decision in historical authenticity.
We spent significant time in archives, sourcing original footage and photographs. The site features interactive quizzes answered by archival film clips, full episode viewing, architectural photography, and layered content that rewards exploration.
The Approach
We were involved from creative concept through to final execution. Working alongside an architectural theorist, we developed the dramaturgy — how to structure the narrative, what to reveal and when, how to balance text, archival footage, photography, and interactive elements into something that felt whole.
The visual concept was built on a deliberate constraint: the entire site lives in shades of grey — each chapter shifting tone as the story unfolds. Accent colours were drawn from the limited palette that was actually available to architects of that era, grounding every design decision in historical authenticity.
We spent significant time in archives, sourcing original footage and photographs. The site features interactive quizzes answered by archival film clips, full episode viewing, architectural photography, and layered content that rewards exploration.
The Approach
We were involved from creative concept through to final execution. Working alongside an architectural theorist, we developed the dramaturgy — how to structure the narrative, what to reveal and when, how to balance text, archival footage, photography, and interactive elements into something that felt whole.
The visual concept was built on a deliberate constraint: the entire site lives in shades of grey — each chapter shifting tone as the story unfolds. Accent colours were drawn from the limited palette that was actually available to architects of that era, grounding every design decision in historical authenticity.
We spent significant time in archives, sourcing original footage and photographs. The site features interactive quizzes answered by archival film clips, full episode viewing, architectural photography, and layered content that rewards exploration.
The Approach
We were involved from creative concept through to final execution. Working alongside an architectural theorist, we developed the dramaturgy — how to structure the narrative, what to reveal and when, how to balance text, archival footage, photography, and interactive elements into something that felt whole.
The visual concept was built on a deliberate constraint: the entire site lives in shades of grey — each chapter shifting tone as the story unfolds. Accent colours were drawn from the limited palette that was actually available to architects of that era, grounding every design decision in historical authenticity.
We spent significant time in archives, sourcing original footage and photographs. The site features interactive quizzes answered by archival film clips, full episode viewing, architectural photography, and layered content that rewards exploration.
The Result
Ikony.tv earned an Awwwards Honorable Mention and a Slovak Design Award in 2022. More importantly, it brought this overlooked chapter of European architectural history to both local and international audiences in a format that made the subject accessible and emotionally resonant.
The web documentary remains a unique project in the Slovak digital landscape — serving as both a cultural resource and a permanent archive for the series.
The Result
Ikony.tv earned an Awwwards Honorable Mention and a Slovak Design Award in 2022. More importantly, it brought this overlooked chapter of European architectural history to both local and international audiences in a format that made the subject accessible and emotionally resonant.
The web documentary remains a unique project in the Slovak digital landscape — serving as both a cultural resource and a permanent archive for the series.
The Result
Ikony.tv earned an Awwwards Honorable Mention and a Slovak Design Award in 2022. More importantly, it brought this overlooked chapter of European architectural history to both local and international audiences in a format that made the subject accessible and emotionally resonant.
The web documentary remains a unique project in the Slovak digital landscape — serving as both a cultural resource and a permanent archive for the series.
The Result
Ikony.tv earned an Awwwards Honorable Mention and a Slovak Design Award in 2022. More importantly, it brought this overlooked chapter of European architectural history to both local and international audiences in a format that made the subject accessible and emotionally resonant.
The web documentary remains a unique project in the Slovak digital landscape — serving as both a cultural resource and a permanent archive for the series.
Adam Gajdoš
Co-founder, Archtung
“Pavel and Matt helped bring Slovak post-war modernist architecture closer to both local and international audiences. Their dedication, sense for current trends, and great personal energy led to a unique online platform that remains unmatched in the local digital space.”
Adam Gajdoš
Co-founder, Archtung
“Pavel and Matt helped bring Slovak post-war modernist architecture closer to both local and international audiences. Their dedication, sense for current trends, and great personal energy led to a unique online platform that remains unmatched in the local digital space.”
Adam Gajdoš
Co-founder, Archtung
“Pavel and Matt helped bring Slovak post-war modernist architecture closer to both local and international audiences. Their dedication, sense for current trends, and great personal energy led to a unique online platform that remains unmatched in the local digital space.”
Adam Gajdoš
Co-founder, Archtung
“Pavel and Matt helped bring Slovak post-war modernist architecture closer to both local and international audiences. Their dedication, sense for current trends, and great personal energy led to a unique online platform that remains unmatched in the local digital space.”
Creative concept, art direction, graphic design, interaction design, dramaturgy, research
More work
Creative concept, art direction, graphic design, interaction design, dramaturgy, research
More work
Creative concept, art direction, graphic design, interaction design, dramaturgy, research
More work
Creative concept, art direction, graphic design, interaction design, dramaturgy, research
More work